Passionate About the Details

Folio for PA Turnpike Annual Report (2001). The bar is a "status bar" that increases with each page.

All creative endeavors start at the same baseline. It’s the details that elevate a piece to something special. Details are the love that goes into anything — whether it’s your grandmother’s homemade apple pie (crust and all, of course); Steve Jobs demanding that the circuits inside the Mac look pretty; or a little, loving twist in a folio.

When you love what you do, you care about it. You think about it. It’s your baby. And an easy, 1-button “drop shadow” won’t do. Where’s the love in that? Simple, clean and thoughtful shows the delight you take in your craft as well as the respect that you show your clients.