Xcessories Identity


This Manayunk store needed a simple and inexpensive identity. I took a cue from their main product — custom interior lighting — and crafted a logo that implies something being illuminated. Simple and chic, the logo became the launching pad for business cards, letterhead, and store tags. With this holistic look, XCessories came across as a business to be reckoned with.

This design is featured in the book Absolutely the Newest Logos (2002).